Logo & Brand Design

Logo & Brand Design

Logo & Brand Design

Creative Process to Develop a Striking Visual Identity

Creative Process to Develop a Striking Visual Identity

Creative Process to Develop a Striking Visual Identity

01

Research

Research

This phase is crucial to thoroughly understand the essence of your business and find visually appealing ways to connect with your ideal customer. To achieve this, we follow a strategic approach that involves data collection and analysis of the information.

Questionare

Questionare

Discovery Call

Discovery Call

Internal research

Internal research

02

Concept Development

Concept Development

During this stage, we will present you with potential directions in which your visual identity can develop. We will work collaborative together to determine which one best represents the message you want to convey. This phase will be crucial to ensure that we are in sync before moving forward with the development and design of your brand's visual identity.

2 Brand Identity Design Concepts in the form of Moodboards

2 Brand Identity Design Concepts in the form of Moodboards

03

Design

Design

We will proceed to design the complete visual identity for your brand. This phase will be crucial to ensure that the visual identity accurately reflects the personality and goals of your brand.

Logo Design and Logo Variations

Logo Design and Logo Variations

Brand Color Palette

Brand Color Palette

Brand Typography

Brand Typography

Brand Design Elements (depending on what the concept calls for)

Brand Design Elements (depending on what the concept calls for)

04

Revision & Iterations

Revision & Iterations

During this stage, we proceed to review and refine the visual elements through an iterative process and client feedback. The main objective is to ensure that the visual elements accurately reflect the essence and values of the brand, and achieve the desired look and feel.

2 Revisions of the design

05

Brand Guide

Brand Guide

In this stage, all the visual elements are documented and compiled into a brand style guide. This guide establishes clear guidelines on how to apply the visual identity. It is important to ensure consistency and proper use of the brand's visual identity in the long term.

Brand style guide of your new brand identity

Deliverables in JPG, PNG, SVG, PDF.

06

Application design (Optional)

Application design (Optional)

Once your visual identity is complete, we can design a variety of materials such as business cards, packaging, and social media content. Our goal is to provide you with comprehensive solutions to bring your visual identity to different platforms, ensuring a consistent and effective presence.

Brand Application Add-ons

MockUps

Deliverables in JPG, PNG, SVG, PDF.

Payment in two installments, 50% to start the project, and the remaining 50% upon delivery.

The duration of the project can vary depending on its nature, scope, and complexity between 2 to 4 weeks.

Take your brand to the next level

Take your brand to the next level

happysouldesignstudio.com

hola@happysouldesignstudio.com

happysouldesignstudio.com

hola@happysouldesignstudio.com